CV
Aug 2023 - Jan 2024
Specialist - Apple
Drove customer experiences within the Apple Store, creating owners through meaningful connection.
Contributed to success across all store areas by flexing to meet business needs.
Proactively engaged anyone walking through Apple's doors to understand their story and how Apple products can support their goals.
Brought products to life through interactive demonstrations and personalised approaches.
Oct 2022 - Mar 2023
Editor - The UrbanWire
Led an editorial team of seven to create a variety of content for The UrbanWire's social media and website, including articles, videos, vox-pops, and interactive social media content and giveaways to entice and engage readers.
Managed the team's external communications, mainly including reaching out to potential interviewees and sponsors and coordinating interview/filming dates.
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Reached over 15.1k accounts through efforts on Instagram and over a thousand views on top performing articles.
Mar - Sept 2022
Public Relations Intern - MSL Singapore
Responsible for managing media relations, event management tasks, research and analysis report creation, and social media content creation.
Was exposed to a wide variety of accounts with clients from industries such as healthcare, food, hospitality, and environment.
Oct 2021
Retail Associate
Assisted customers in selecting items which meet their specific needs through providing recommendations, as well as laying out additional options that go beyond what they are seeking for in order to push sales as well as give customers a wider view of options available.
Managed stock and replenished displays with accuracy and efficiency in order to maintain optimal merchandise display with strategic placement and attractive layout to maximise shopping experience for customers.
Sept - Nov 2020
Events I/C
Worked with a team of 45 to plan and execute Stage52's annual halloween event 'Scarefest' for over 100 attendees.
Experience ranged from conceptualisation, to prop and costume making, and even filming the VR video for the live- hosted event on zoom.
2017 - 2019
Events Committee
Worked with a team of 70 over 3 months to organise and execute a camp for over 280 attendees.
Collaborated across 5 departments to manage the wellbeing and experience of attendees while ensuring an educational and enrichin experience on the historical areas in Singapore and for the CHIJ group of schools.
2017
Retail & Purchase I/C
Worked in a team of 45 to manage a booth at the biannual IJ Family Carnival for over 1000 attendees, where all proceeds were donated to the school fund and charity.
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Participated in and led booth conceptualisation, logistics management and on-the-ground marketing of the booth.