Digital Marketing
CTRL ALT DEL
2021
Worked in a team of 6 to come up with a campaign for CTRL ALT DEL's anti-smoking movement in partnership with Health Promotion Board. In this project, I mainly acted as a copywriter and as a part of the strategy team while simultaneously managing the overall design.
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The campaign consisted of a variety of approaches such as digital promotions and out-of-home activations in order to push smokers to Kill their Excuse of using smoking as a coping mechanism Unlock their Memory of a time before smoking came into their lives.
Public Relations
OG Department Store
2021
Worked in a team of 5 to design a plan to rejuvenate the identity of OG Department Store in the eyes of not just loyal customers but also prospective ones. The aim of the proposal is to increase awareness of OG Department Store and contribute to brand-building efforts with a time-frame of 3 months and a budget of $30,000.
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Main responsibilities included contribution to overall ideation, management of evaluation methods, and coming up with media story angles.
Visual Communication
Keun
2021
Worked in a team of 4 to design a brand identity and product launch campaign for shampoo brand 'Keun' as part of a project for a module on visual communication.
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Main responsibilities included copywriting for posters, contribution to bottle design and brand logo, as well as design of the promotional leaflet.
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Gallery
 Promotional Leaflet Mockup |  Promotional Leaflet Side 1 |  Promotional Leaflet Side 2 |
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Advertising
Senka Perfect Whip
2020
Worked in a team of 4 to come up with an advertising campaign for the product 'Perfect Whip', a facial cleansing foam by Senka, as part of a school project.
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Main responsibilities as part of the creative team included copywriting for social media posts as well as TVC toryboarding.
Gallery
 Instagram Post Mockup |  Instagram Story Mockup |  TVC Storyboard |
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